„Say yes to a bigger future”

That was the slogan for the HP event held on 17-18 November 2014 in Barcelona, which was attended by more than 100 guests. These included The KATZ Group, which signed an exclusive collaboration agreement with Hewlett-Packard Española, S.L.U. back in early November.

During the two-day event the participants discovered how digital printing can be incorporated in existing processes. And on the Tuesday afternoon they gained first-hand experience of how these impressive printers work during the live demonstrations held at the EMEA Customer Demo Centre.

KATZ prompted HP’s interest in its business with products such as KATZ DISPLAY BOARD. KATZ products offer outstanding print results when used in combination with UV flatbed printers from HP, as confirmed by various live tests carried out at trade fairs and demonstration centres.

That’s why the two companies decided to sign an agreement this year to cooperate even more closely in the future. The agreement includes the presentation of sample applications as well as regular printing of the material on HP Scitex printers in the HP Demo Centre. The companies also plan to further boost their cooperation at a range of trade fairs and get customer events up and running on an ongoing basis, for example at FESPA in Munich.

After the Barcelona event the KATZ team expressed its satisfaction with the positive feedback and the success of another joint undertaking with HP. “We say yes to a bigger future,” said Daniel Bitton, CEO of the KATZ Group. “And we’re proud to be one of the five key Media Partners!”